—A NEW BOOK BY PROFESSIONAL ORGANIZER, ISSA REYES by Jovi Figueroa
If Marie Kondo’s methods may seem a bit too harsh, Issa’s “Homeward Technique” in organizing and sorting Filipino homes may resonate more with you.
To achieve a truly neat, organized, and happy home, the task of homemaking shouldn’t just fall on the shoulders of the mom. Especially now that we are all locked inside our homes, keeping our space clean and neat makes our life so much lighter and happier.
“Everyone is a homemaker,” Issa Guico Reyes would always say, which eventually became the foundation of her brand, Neat Obsessions.
Neat Obsessions started out as a passion project by Issa, who has always been rooted to the practice of maintaining a clean home. Issa shares that she grew up in a house where cleaning was treated as a currency—that whenever she wanted to go out to play, she had to clean a certain part of the house first.